Whenever I see evidence of the whole digital retouching process for print ads and magazine spreads I wonder how that makes the subject feel. Because if I was the model I think it would be the opposite of wonderful, to have such a fake flattering image of myself plastered on a billboard. It would actually make me feel even more insecure about my looks, wondering how many people will meet me in person and think to themselves "YOU'RE a model? Your eyes are a lot smaller in person, and your neck is stubby, and where the hell did all those freckles come from?? You didn't have those on the cover of Vogue...."
4 comments:
I knew there was airbrushing, but had no idea there was actual repositioning of features! (And I shouldn't be so naive, I'm sorta in the editing business!). Good couple o' posts, Rob.
Wow...I hope this kind of thing makes its way into the curriculum of schools across the country...it seems essential. I have been reading a lot lately on mind-body health and in this day and age with so many techologies, luxuries, and choices at our fingertips, Americans are sicker, poorer, more depressed and all in all less happy. This kind of advertising plays a huge part. Now more than ever I want to keep Leah as a 3 year old!
Wow... just wow.
Thanks for sharing, Robyn. As a member of the media and advertising industry, this issue is always on my mind. I once watched a local photographer complain about a model during a shoot once because she wasn't rail thin. Then, he took image-editing software to thin out her calves and arms and heighten her cheekbones. It's disgusting! And people wonder why women have such self-esteem issues.
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